Your Differentiator

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on your differentiation which outlines the one or two key advantages you will offer customers (that competitors do not) and... Continue Reading →

The Value Proposition

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on Value Propositions which articulate the benefits you promise to deliver to a specific target customer, for the problem you... Continue Reading →

Defining Your Market Opportunity

In this series of posts, we discuss the role of  Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... its: Value Proposition Differentiator Target Customer and Market Size Competitors and Alternatives Risks and Assumptions  Define Your Market Opportunity First Stop. Before you define requirements... Continue Reading →

Blog at WordPress.com.

Up ↑