Competitors and Alternatives

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on the purpose of Competitive Analysis to extend your understanding of your target customer, their needs and how well they are... Continue Reading →

Estimating Your Market Size

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on your Market Sizing is a quantified analysis of how interesting the opportunity is. It is one component that can... Continue Reading →

Your Target Customers and Users

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities – in particular answering five key questions about your proposed product… In this post, we focus on your Target Customer is for whom you are solving a problem. Even though you believe your product to be... Continue Reading →

Your Differentiator

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on your differentiation which outlines the one or two key advantages you will offer customers (that competitors do not) and... Continue Reading →

The Value Proposition

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on Value Propositions which articulate the benefits you promise to deliver to a specific target customer, for the problem you... Continue Reading →

Defining Your Market Opportunity

In this series of posts, we discuss the role of  Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... its: Value Proposition Differentiator Target Customer and Market Size Competitors and Alternatives Risks and Assumptions  Define Your Market Opportunity First Stop. Before you define requirements... Continue Reading →

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