Top Five Ideation Framework Pitfalls To Avoid

Today I conclude the series on "Thinking Like a Product Manager" - the four mindsets Product Managers must employ to ensure they are pursuing ideas which are of most value to their customers and company. Today we discuss the common traps PMs fall into when identifying, exploring, and evaluating ideas. Pitfall 1 - Playing only... Continue Reading →

Build Momentum with an Evangelist Mindset

Previously I introduced the four mindsets in the Product Manager’s Ideation Framework and discussed the “Explorer”, "Analyst" and "Challenger" mindsets. Today we’re introducing the final mindset - the Evangelist. With the evangelist mindset you can motivate your team and build company-wide support. Your goal is to get them to focus on the initiative’s potential with... Continue Reading →

Identify and Mitigate Risks with a Challenger Mindset

Previously I introduced the four mindsets in the Product Manager’s Ideation Framework and discussed the “Explorer” and "Analyst" mindsets. Today we’re introducing the Challenger Mindset. The challenger mindset shines a light on contrary data, flaws and hidden assumptions, helping you to preempt potentially serious issues and make sure you are putting your attention on the... Continue Reading →

Develop Understanding with an Analyst Mindset

Previously I introduced the four mindsets in the Product Manager’s Ideation Framework and discussed the "Explorer" mindset. Today we're introducing the Analyst Mindset. To understand your customer and their unmet needs, use the analyst mindset. You’ll gather and interpret quantitative and qualitative data from a broad variety of sources, ensuring decision making is grounded in... Continue Reading →

Drive Innovation with an Explorer Mindset

Last post I introduced the Product Manager's Ideation Framework. Here I start to introduce each of the mindset in more detail - with tips for practicing and applying them. With the explorer mindset you’ll use creative thinking to fully identify as many of the opportunities and potential solutions as possible. You don’t want to adopt... Continue Reading →

Thinking Like a Product Manager

You don’t need to be the smartest or most creative idea generator in your company. While Product Managers can be entrepreneurial, there is a significant difference between: having creative ideas versus identifying which of the many creative ideas are worthwhile to pursue conceptualizing a high-level idea (full of with assumptions and lack of details) versus... Continue Reading →

Competitors and Alternatives

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on the purpose of Competitive Analysis to extend your understanding of your target customer, their needs and how well they are... Continue Reading →

Estimating Your Market Size

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities - in particular answering five key questions about your proposed product... In this post, we focus on your Market Sizing is a quantified analysis of how interesting the opportunity is. It is one component that can... Continue Reading →

Your Target Customers and Users

In this series of posts, we discuss the role of Product Manager in defining, documenting and communicating market opportunities – in particular answering five key questions about your proposed product… In this post, we focus on your Target Customer is for whom you are solving a problem. Even though you believe your product to be... Continue Reading →

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